Alnavit – Organic Protein Balls
Tastes like more
After a successful launch of the PUR+ range with many new products, they now wanted to convey even more product understanding to the consumer. We were asked for another "'acelift'. It was clear relatively quickly where the journey should go. Together with the client, we decided on an appealing, modern and photo-realistic product image as well as textual clarity in the product name. A significant increase in sales after a short time showed that the strategy was the right one.
The latest heroes under the 'facelift' are the fruit and protein balls. Since space on the packaging was limited, the particular challenge was to clearly display the flavor-giving ingredients. The solution was a smart digital implementation - a photo shoot could not have brought out the details better. With the continuous expansion of the 'FREE OF' range, the successful design approach has continued unchanged. Delicious muffins in different flavors have just been created.
