Bergader – Grainy cream cheese

Health, longevity and high-protein diets are among the most important nutritional trends of our time and are shaping the purchasing behaviour of an increasingly health-conscious target group. Consumers are looking for products that combine taste, natural ingredients and an active lifestyle.

With the launch of Bergader Körnigen cream cheese, the brand is capitalising on this trend and expanding its range with a high-protein product for modern everyday life. Our task was to translate this positioning into packaging that appeals in particular to a young, trend-conscious target audience.

The result is a fresh, bold and eye-catching design that immediately stands out on the chilled shelf. Modern illustrations, striking ‘high-protein’ claims and a vibrant colour scheme convey dynamism and energy, whilst the strong Bergader brand umbrella ensures recognition and trust.

The result is packaging that captures the spirit of the times: self-assured, modern and distinctive, for everyone who wants to enjoy their food mindfully without compromising on taste.