Bergader Wiesn Edition – A festive atmosphere in the chilled section
The limited-edition Wiesn Edition
The new range of Bergader Scheibenkäse impressed with its bold, colourful and modern design, which proved particularly popular with a younger target audience. Building on this success, the idea arose to further develop this eye-catching look for a limited-edition Oktoberfest range.
To this end, typical Oktoberfest elements were specifically incorporated into the existing packaging design. In collaboration with the official Oktoberfest* licence partner, the design draws inspiration from selected motifs from the 2025 Oktoberfest poster. The traditional elements blend harmoniously into the fresh, vibrant design and lend the edition an unmistakable Bavarian character.
The result: packaging that creates a genuine Oktoberfest atmosphere even on the shelf, immediately catches the eye and builds anticipation. At the same time, it reinforces the brand’s regional identity and creates an emotional connection to Bavarian tradition. After all, what would a proper snack be without good cheese? Whether on a snack platter or as the perfect accompaniment to a pretzel, the Bergader Wiesn Edition is the ideal treat for the fifth season.
Here’s to a peaceful and enjoyable Oktoberfest! 🍻
*“Oktoberfest is a registered trademark of the City of Munich. Used with kind permission.”
