Bernbacher – Launch paper packaging

Regional pasta, sustainably packaged

Bernbacher paper packaging pasta sustainable launch packaging design branding strategy logo design graphic design line extension

Of course, when you think of pasta, you think of Italy. But "A good pasta does not have to cross the Brenner Pass". With this claim, Bernbacher gets to the point.

After all, contemporary means regional and sustainable. And in addition, the pasta tastes great. At the same time, health is not neglected. Bernbacher now offers its product range as spelt, whole grain or organic pasta in paper packaging. This is to be disposed of in the waste paper after use. Even though the design is actually far too good for that. So it's best to buy more right away and place them decoratively on the kitchen shelf. All Italians will be envious.