Bernbacher – Sustainable on the road
Paper instead of plastic
As part of a comprehensive relaunch, our design team revolutionised the communication of sustainability. An attention-grabbing disruptor about the USP of the packaging material makes not only the product itself but also the packaging a selling point. This new packaging range is the first step towards a change on the pasta shelf - away from plastic and towards paper. The reduced product image in its original size replaces the previous viewing window and thus enables the use of 100% paper packaging that can be disposed of in waste paper.
Your and our mission: Sustainability
Bernbacher relies on environmentally friendly and recyclable materials to minimise its environmental impact and conserve our resources. This conscious step towards greater sustainability is a central component of their long-term corporate strategy and emphasises their responsibility towards the environment and future generations.
FACTS
- Packaging design
- Photo shoot
- Image editing
- Final artwork
- Print approval
- Tray design
