Harry "1688" – Relaunch

A long bread tradition repackaged

Harry is No.1 in the German bread and baked goods market. The traditional range "Harry 1688" with mixed and wholemeal breads is the company's classic. The design climate is based on the values and the long-standing tradition of Harry, the brand name "1688" refers to the year of foundation.

Now it's time to adapt the look of the "Harry 1688" range: Clear, striking, with corners and edges - this is how the new design of the Range presents itself.

The distinctive red brand field with the white "1688" has been reinterpreted and continues to function as a concise and proven bracket of the Range. The "1688" range with the red brand field now comprises three areas: The classic mixed breads as well as the incorporated whole grain products "Das volle Korn" and "Sonnenkern."

The slightly crafty look emphasizes the many years of craftsmanship. The optimized clear colors and the retention of the reduction to the essentials give the design sovereignty and freshness - without losing recognizability.

Modern design concept for a brand with a long tradition.

Paper instead of plastic

A traditionally successful product shines in new splendour.

The Kabanos variety for the whole family

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Launches, relaunches, brand guardianship worldwide

The children's snack range 3+ is expanded

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Brand extension with a Special Edition

New vegan spreads and rasp

The premium subbrand Oldenburger Deluxe grows

The classic brand with a new umbrella brand strategy and design

The original Kabanos with a new key visual

vegan pancakes for the toaster

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Elsa: a new, unique yogurt umbrella brand from Migros.

Pasta from Bavaria

Multi-line strategy for the international market

MILRAM launches vegetable offensive

Porridge in the refrigerated shelf - a delight warm or cold

Vegan fresh products and meat substitutes consisting of powder to mix at home

Regional pasta, sustainably packaged

The "Gold from the East" in the practical tube with the iconographic look

Snack fun for the little ones with "Obsties" and "Gemüsies"

Daily freshness, from Harry freshly packed

Baby milk range in a new look with feel-good character

Pure appetite appeal for the mustard specialties and spreads

The Harry "ready to bake" family gets a new member and a new look

Design Touch Up for Harry's Toast Total Range

The trend tubes with a plus

Crafty and rustic

Bread tastes like homeland and home!

From Germany to the Wide World

Popsicle launch for all peanut lovers

The food trend as a hybrid meatball

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Health should be fun!

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Original Swiss and rustic

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Striking, crafty and fairtrade

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The new Bihophar organic look

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The maximum of Allgäu in one cheese

Times are changing. The real thing remains.

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Natural, handmade and microplastic-free sea salt

Muesli & Porridge combined in one cup

Launch of the "Variety of the Year"

A sandwich with high protein content

A long bread tradition repackaged

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SAMMY'S Sandwich now also in organic

Butter toast and wholemeal toast

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