Harry "1688" – Relaunch

Harry is No.1 in the German bread and baked goods market. The traditional range "Harry 1688" with mixed and wholemeal breads is the company's classic. The design climate is based on the values and the long-standing tradition of Harry, the brand name "1688" refers to the year of foundation.

Now it's time to adapt the look of the "Harry 1688" range: Clear, striking, with corners and edges - this is how the new design of the Range presents itself.

The distinctive red brand field with the white "1688" has been reinterpreted and continues to function as a concise and proven bracket of the Range. The "1688" range with the red brand field now comprises three areas: The classic mixed breads as well as the incorporated whole grain products "Das volle Korn" and "Sonnenkern."

The slightly crafty look emphasizes the many years of craftsmanship. The optimized clear colors and the retention of the reduction to the essentials give the design sovereignty and freshness - without losing recognizability.