Harry – Launch anno 1688

Crafty and rustic

Harry is the No. 1 in the German bread and baked goods market.

The traditional Harry 1688 range with mixed and wholemeal breads is the company's classic and has been given a crafty addition with Harry "anno 1688".

The Harry Line-Extention with the two varieties "Rustic" and "Classic" appears with a striking artisan-craftsman look. It thus breaks away from the classic design and appeals to new, young target groups. The result: the Classic 1688 range is rejuvenated, hits the nerve of the times with the new range, and caters to the desire for new breads based on traditional baking craftsmanship.

The range is voted top brand and innovation of the year by retailers and is expanded by two more varieties after just a few months: "Oats" and "Spelt.

Modern design concept for a brand with a long tradition.

Paper instead of plastic

A traditionally successful product shines in new splendour.

The Kabanos variety for the whole family

The way to your favourite variety – orientation made easy.

Launches, relaunches, brand guardianship worldwide

The children's snack range 3+ is expanded

The trend toward plant-based products is growing - also in the infant nutrition segment.

The DMK export brand for professionals: self-confident, high-quality, result-oriented

Florette – Launch Sweet Family Salad

The original in organic quality

Brand extension with a Special Edition

New vegan spreads and rasp

The premium subbrand Oldenburger Deluxe grows

The classic brand with a new umbrella brand strategy and design

The original Kabanos with a new key visual

vegan pancakes for the toaster

We are part of the strawberry revolution!

Elsa: a new, unique yogurt umbrella brand from Migros.

Pasta from Bavaria

Multi-line strategy for the international market

MILRAM launches vegetable offensive

Porridge in the refrigerated shelf - a delight warm or cold

Vegan fresh products and meat substitutes consisting of powder to mix at home

Regional pasta, sustainably packaged

The "Gold from the East" in the practical tube with the iconographic look

Snack fun for the little ones with "Obsties" and "Gemüsies"

Daily freshness, from Harry freshly packed

Baby milk range in a new look with feel-good character

Pure appetite appeal for the mustard specialties and spreads

The Harry "ready to bake" family gets a new member and a new look

Design Touch Up for Harry's Toast Total Range

The trend tubes with a plus

Crafty and rustic

Bread tastes like homeland and home!

From Germany to the Wide World

Popsicle launch for all peanut lovers

The food trend as a hybrid meatball

Kefir drink with 6 revised varieties in design

Health should be fun!

A specialty range sustainably packaged

The new Landliebe Packaging for a Lovebrand

Original Swiss and rustic

Swiss Porridge - Inspired by the world, created at home

Striking, crafty and fairtrade

The Houdek Snack in a new outfit

The new Bihophar organic look

"Bean to Bar" - A special chocolate

The maximum of Allgäu in one cheese

Times are changing. The real thing remains.

"A good pasta doesn't have to cross the Brenner Pass"

Natural, handmade and microplastic-free sea salt

Muesli & Porridge combined in one cup

Launch of the "Variety of the Year"

A sandwich with high protein content

A long bread tradition repackaged

Welcome to 2021, Sammy!

SAMMY'S Sandwich now also in organic

Butter toast and wholemeal toast

A bread without flour, wheat and yeast

Fresh, new dairy products

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