Harry – Launch Harry Regional

Bread tastes like homeland and home!

Harry Regional Bread Launch Graphic Design Naming Logo Design Packaging Design Line Extension

Harry expands its range with the subrange "Regional" for regional bread specialties with typical regional tastes and recipes. The motto: freshly baked, short distances, quickly on the bread shelf and on the table.

For each of the 5 sales regions there are 2 varieties and thus 10 times more Harry enjoyment for everyone. Artisan and rustic design with the striking design climate typical of Harry. Individual naming tailored to the region conveys a sense of home, while the natural wrapping paper look supports the "like fresh from the bakery" feeling. Fresh color accents and the reduced design give the range a modern, up-to-date look.