Harry – Launch Harry Regional

Bread tastes like homeland and home!

Harry expands its range with the subrange "Regional" for regional bread specialties with typical regional tastes and recipes. The motto: freshly baked, short distances, quickly on the bread shelf and on the table.

For each of the 5 sales regions there are 2 varieties and thus 10 times more Harry enjoyment for everyone. Artisan and rustic design with the striking design climate typical of Harry. Individual naming tailored to the region conveys a sense of home, while the natural wrapping paper look supports the "like fresh from the bakery" feeling. Fresh color accents and the reduced design give the range a modern, up-to-date look.

Modern design concept for a brand with a long tradition.

Paper instead of plastic

A traditionally successful product shines in new splendour.

The Kabanos variety for the whole family

The way to your favourite variety – orientation made easy.

Launches, relaunches, brand guardianship worldwide

The children's snack range 3+ is expanded

The trend toward plant-based products is growing - also in the infant nutrition segment.

The DMK export brand for professionals: self-confident, high-quality, result-oriented

Florette – Launch Sweet Family Salad

The original in organic quality

Brand extension with a Special Edition

New vegan spreads and rasp

The premium subbrand Oldenburger Deluxe grows

The classic brand with a new umbrella brand strategy and design

The original Kabanos with a new key visual

vegan pancakes for the toaster

We are part of the strawberry revolution!

Elsa: a new, unique yogurt umbrella brand from Migros.

Pasta from Bavaria

Multi-line strategy for the international market

MILRAM launches vegetable offensive

Porridge in the refrigerated shelf - a delight warm or cold

Vegan fresh products and meat substitutes consisting of powder to mix at home

Regional pasta, sustainably packaged

The "Gold from the East" in the practical tube with the iconographic look

Snack fun for the little ones with "Obsties" and "Gemüsies"

Daily freshness, from Harry freshly packed

Baby milk range in a new look with feel-good character

Pure appetite appeal for the mustard specialties and spreads

The Harry "ready to bake" family gets a new member and a new look

Design Touch Up for Harry's Toast Total Range

The trend tubes with a plus

Crafty and rustic

Bread tastes like homeland and home!

From Germany to the Wide World

Popsicle launch for all peanut lovers

The food trend as a hybrid meatball

Kefir drink with 6 revised varieties in design

Health should be fun!

A specialty range sustainably packaged

The new Landliebe Packaging for a Lovebrand

Original Swiss and rustic

Swiss Porridge - Inspired by the world, created at home

Striking, crafty and fairtrade

The Houdek Snack in a new outfit

The new Bihophar organic look

"Bean to Bar" - A special chocolate

The maximum of Allgäu in one cheese

Times are changing. The real thing remains.

"A good pasta doesn't have to cross the Brenner Pass"

Natural, handmade and microplastic-free sea salt

Muesli & Porridge combined in one cup

Launch of the "Variety of the Year"

A sandwich with high protein content

A long bread tradition repackaged

Welcome to 2021, Sammy!

SAMMY'S Sandwich now also in organic

Butter toast and wholemeal toast

A bread without flour, wheat and yeast

Fresh, new dairy products

Tastes like more