Harry – Launch Protein20

A sandwich with high protein content

Harry Sandwich High Protein Protein Launch Graphic Design Branding Strategy Packaging Strategy Logo Design Line Extension

High-protein products are extremely trendy right now. They are tasty, contribute to a balanced diet and have a high protein content, which is particularly popular with the active target group. Harry is driving this trend in the bread and bakery market with the launch of its low-carb and vegan Protein20 toast roll and Protein20 sandwich.

The design climate of Harry's new protein range is bold, direct and confident. The design, which is primarily black, showcases the 20 percent vegetable protein content as an eye-catcher and places it boldly in the focus of the design.

A (protein) strong appearance for the new line extension of Harry!