Harry – Launch SAMMY'S Organic Sandwich

SAMMY'S Sandwich now also in organic

Harry Sammys Bio Sandwich Relaunch Graphic Design Branding Strategy Packaging Design Line Extension

Consumers are becoming increasingly aware of the value of quality and regionality. Thus, with the two new SAMMY'S organic sandwiches in whole grain and grain varieties, Harry meets exactly the pulse of time and expands the Harry bread variety with a new organic range.

The design of the new SAMMY'S organic range reflects the core values of the products: natural, fresh, organic, delicious. Strong green tones in combination with high-contrast variety coding create a high-impact appearance at the POS.

The loving illustrations and playful cut-outs put people in a good mood and enhance the brand with a positive attitude towards life. The rough stamp look of the logo and the matt paper-lacquer feel of the foil underline the naturalness and contemporary implementation of the "organic aspect" in the bread sector.