Harry – Launch Swiss Weckli

Original Swiss and rustic

Harry Schweizer Weckli Bread Launch Graphic Design Branding Strategy Packaging Design Logo Design Line Extension

Harry is the No.1 in the German bread and baked goods market. Harry's diverse ready-baked range has a new addition: Harry Schweizer Weckli with original Swiss smoked flour.

Harry is responding to the bread trend of recent years: the desire for rustic and unusual recipes and ingredients with a strongly baked crust and a wonderfully soft crumb. Thus, a correspondingly strikingly rustic design was created for the new line intention and also finalized with an effect coating.

The result: a new Swiss-style Harry bun with an authentic look.