Harry – Launch Swiss Weckli

Harry is the No.1 in the German bread and baked goods market. Harry's diverse ready-baked range has a new addition: Harry Schweizer Weckli with original Swiss smoked flour.

Harry is responding to the bread trend of recent years: the desire for rustic and unusual recipes and ingredients with a strongly baked crust and a wonderfully soft crumb. Thus, a correspondingly strikingly rustic design was created for the new line intention and also finalized with an effect coating.

The result: a new Swiss-style Harry bun with an authentic look.