Houdek – 100 years
100 years of indulgence meets festive packaging design with maximum appetite appeal
100 years of enjoyment, 100 years of family tradition, 100 years of unmistakable smoky flavour.
Houdek is celebrating this with a packaging relaunch that makes this special moment visible: festive, high-quality, unmistakably Bavarian.
The golden "100" takes centre stage – prominently placed on the front and enhanced by a glossy golden foil. A clear signal that immediately attracts attention on the shelf and communicates the special occasion in a worthy manner.
Houdek stands for genuine flavour with history. This is precisely why it was crucial to carefully interweave the anniversary design with the familiar and beloved design. Anyone who knows Houdek will recognise it immediately and at the same time discover the special nature of the moment.
The relaunch also makes a strong visual impression. A new photo shoot showcases the hot-smoked salami speciality with precise lighting and a consistent focus on the product. The Kabanos thus unfolds its full appetite appeal and whets the appetite for more.
The anniversary experience is rounded off by the brand's biggest prize promotion to date: "100 years, 100 days of prizes" makes customers part of the celebrations. Whether travelling with the Houdek camper or on a leisurely SUP excursion with a hearty snack, the brand experience becomes a real pleasure.
