Landliebe – Autumn Promo
The new Landliebe Packaging for a Lovebrand
In autumn it's time to say thank you! That's why Landliebe is giving away pairs of gold hearts every month from September to December: one heart for you and the other as a thank you for another precious person. A heartfelt promotion was conceived - ideally matching the brand essence and brand name of the popular love brand Landliebe.
The idea of the promotion: the brand of hearts gives away the symbol of love (the heart) with the purchase of selected Landliebe products and says thank you for the purchase and loyalty to the brand. Our task was to design an attention-grabbing key visual that bundles all products, stands for the theme of love and fits the brand world of Landliebe in its execution. We created a combination of golden hearts and a lovingly illustrated bouquet of red heart balloons.
The idea was implemented on a range of about 40 different promotional products - consisting of the fresh Landmilch, the popular yogurts, the cheese range and delicious desserts.