MILRAM – Relaunch Kefir Drink
Kefir drink with 6 revised varieties in design
In addition to its incomparably good taste, MILRAM Kefir Drink is characterized by unique creaminess and a fruity flavor that hardly any other product in this segment can offer.
For the 2021 relaunch, the design of the beverage range with 6 varieties was revised. Striking fruit images paired with a deliciously creamy product visualization and fresh colors convey the creamy, fruity character of the range and invite consumers to try it.
The clear, white typography brings freshness in contrast. A strong shelf impact is created through clear differentiation of varieties, easy-to-read labels and a design that focuses on the essentials.
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