Weitra Bräu – Launch "Das Helle" and "Das Schwarze"

The Weitra Bräu Helle in the trendy 0.33-liter size was developed exclusively for the catering trade by the traditional Weitra beer workshop. The look of the special beer in the friendly bottle is crafty, bold and self-confident.

In its entirety, the look clearly associates the old craft traditions according to which beers have been brewed in Weitra for many centuries (Weitra is considered the oldest brewing town in Austria and will celebrate its 700th anniversary next year). The red Weitra Bräu brand logo is the core element of the modern appearance. Beige-brown design elements support the excellent characteristic taste of the "Helles".

The Weitra Bräu brand appearance in the trendy 0.33-liter returnable bottle with matching beer crate is thus perfectly suited for the restaurant trade as well as events in Vienna or the native Waldviertel region in Austria.

For the 700th anniversary of the brewing town of Weitra in 2021, "Das Schwarze" joined the trendy 0.33-liter bottles in the Weitra-Bräu range. The jet-black beer impresses with its extraordinary aroma potpourri and a light scent of freshly roasted coffee and bittersweet dark chocolate. Just as crafty and now perfectly adapted in a self-confident, black look with a striking yellow brand logo. From now on, there's something for every taste at Weitra Bräu.