So, in the last few days, we have kicked off the preparations with our team and completed our appearance in 'booster style'. From January 30th until February 2nd 2022, we will be presenting trendsetting aspects from the world of sustainable packaging in the special Packaging area in Hall 10.1, stand H060 J069 and we are looking forward to once again getting into personal contact with interested parties and customers, of course in compliance with all safety precautions.
After two successful trade fairs in 2019 and 2020 on the many aspects of sustainable packaging, this year we are focusing in particular on the topic of reusable packaging. Fueled by legal regulations and increasingly by consumers themselves, we are taking an in-depth look at the reusable container solutions that have entered the market in the last two/three years or are currently being tested. Some of these innovations are already known in larger cities, others are still in the development or testing phase. Throughout, we believe that standardization needs to be defined and an international infrastructure needs to be established in order to have the necessary impact on the packaging market for international use. We will present the function and the challenges of such a standardized system by means of examples and present the cycle to interested visitors with the help of a virtual reality experience. Come and immerse yourself in the 'apparent reality' of a virtual supermarket. You can get a taste here.
We have implemented this project in partnership with a Munich-based team of experts in virtual reality, VRdirect GmbH. We will also present new trends of fiber-based single-use packaging, such as from agricultural or production residues, and inform about new packaging technologies. The supporting program is also well worth a visit. Visitors can expect interesting presentations and information at the Expert Stage in Hall 5.2. As one of the speakers, our Managing Director Peter Désilets will talk about 'Experience a new reuse packaging – the experience of reusable packaging'. And for everyone who cannot visit the fair in person, there is the possibility to participate digitally from February 1st to February 2nd 2022 (on demand until April 30th 2022). This is a new service from the Trade Fair Cologne and you can join live at any time or access content exactly when you have time. Hope to see you at ProSweets! For more information, feel free to contact us at sustainability[at]pacoon.de.