It is by no means a common constellation, but also very obvious: one year after the Viennese content marketing agency AustriaContent started to implement a content strategy for Pacoon Sustainability Concepts, PACOON and AustriaContent are now jointly building a service portfolio for sustainable content marketing.
"We have seen this year what content marketing is capable of. Not only does our sustainability blog generate visits; not only have we been able to greatly increase the number of our LinkedIn followers and thus the reach for our expert information; not only does our new newsletter have high opening rates: above all, the content strategy that AustriaContent has developed with us is also having an effect in that we are receiving more diverse inquiries from our customers," says PACOON CEO Peter Désilets. According to Désilets, this is because the content reflects the complexity of sustainability in the packaging sector in a very authentic way. This also increased demand for PACOON's holistic solutions.
With Pacontent, PACOON and AustriaContent have now established a joint venture that combines PACOON's expertise in sustainability and AustriaContent's in B2B content marketing.
"We have learned a lot about sustainability and packaging in the course of our activities. With Pacontent, PACOON's customers get something that is unique in the B2B communications market: the in-depth knowledge of a specialist in setting up a sustainability strategy bundled with our know-how in setting up effective content strategies and", says AustriaContent CEO Martin Schwarz.
Pacontent thus ensures that sustainability strategy and content strategy merge into one system. In this way, know-how is not hoarded in different silos, but flows together.
"We have had such good experiences with content marketing that we now want to share these learnings and our knowledge with our PACOON customers," says Peter Désilets. Because: "We have seen, with every new content piece, every new contribution, every new idea, we are getting closer to our goal: to prove our competence by sharing knowledge – and thus to be able to convince our customers more quickly that sustainability has not become a must for the last two or three years, but also bears fruit economically and socially," says Désilets.
Learn more about Pacontent and how the new partnership came about.