We communicate sustainability. We communicate sustainably. With our content marketing services, we create content for your company that guarantees long-term attention from decision-makers.
We're glad you're here. Perhaps you became aware of this service through our newsletter. Or through our sustainability blog. Or through our activities on LinkedIn.
Everything you read on the blog, on LinkedIn or in our newsletter is part of our content marketing strategy. And it works: on LinkedIn, we have almost tripled the number of our followers within a year. Our PACOON Post newsletter has an opening rate of almost 40% – twice as high as comparable industry newsletters.
How much do we spend on advertising? Zero euros.
How does such organic growth work? By working with our partner, the content marketing agency AustriaContent, to offer content that increases knowledge and awareness of sustainable packaging. Not through clumsy advertising. We are convinced that if you do not meet your target groups' demand for useful information, for dialog, for support in making important decisions, you will be ignored at best in the future. If you want to win the trust of your target groups, you would be well advised to think about what your target groups are thinking about.
Together with AustriaContent, we have therefore founded Pacontent. And offer to share our knowledge and experience with you in this most sustainable of marketing disciplines. Because our expertise in the packaging industry and AustriaContent's knowledge in building effective content marketing campaigns come together in Pacontent. Into a package that helps you attract even more attention.
Questions & Answers
What you should know about content marketing.
Why should I communicate sustainability?
The commitment to sustainability, which consumer brands have long since integrated into their corporate DNA, is being shifted to the supply chain – putting B2B companies under pressure: nowhere are stable customer relationships more important than in B2B markets. But this is precisely where things sometimes falter: according to a Gallup study, only 29% of customers of B2B companies feel well connected with them. Sustainability and its strategic communication can strengthen the bonds between B2B suppliers and their customers.
Why should I engage in content marketing?
Sustainability is a lengthy process in many companies. Content marketing offers the perfect tools to map your strategy in such a way that exactly the buying centers of your customers learn about it and can use the useful information that you provide and enrich with appropriate storytelling as the basis for their own purchasing decisions.
How does content marketing work?
Content marketing is the most sustainable and thus most targeted communication discipline, especially for products and services that require explanation: You become the publisher yourself and can use appropriate topic architecture, SEO measures and persona strategies to ensure that you reach your customers precisely at the relevant stage of their customer journey. Content marketing has a long-term effect, its effects do not fizzle out within a very short time, as is the case with advertisements or online advertising – and it contributes to the credible positioning of your company better than other communication measures. People who have to decide on investments need a set of arguments for their decisions – and nothing supports this more than content such as blogposts, white papers, case studies, studies or surveys.
What can Pacontent do?
Pacontent brings together the expertise of PACOON's packaging experts and the content experts of AustriaContent, the Austrian content marketing agency. We know how to fill your company's thematic niche in such a way that you get the attention of those who are responsible for purchasing decisions. From content strategy to content production or the development of the appropriate social media channels.
What services does Pacontent offer?
– Content strategy: Content marketing is more than just producing content. For it to perform successfully, you need to analyze your target group's information behavior, find a thematic sweet spot, and build an effective thematic architecture. We build these foundations for you.
– Content production: Content marketing is more than text. But without text, content marketing is nothing. We look for the right content formats for your key messages from blog articles to newsletters, infographics or videos to whitepapers and research and produce style – and target group-specific assets for your content success.
– Content consulting: We provide you with the tools to merge content, packaging and sustainability into a formula for success. With workshops or individual consulting.
Who is Pacontent?
Pacontent is a joint venture between the Munich-based packaging experts at PACOON and the content marketing agency AustriaContent, which specializes in B2B markets.
Do you have any questions? Write to us!