Today, many departments within a company are confronted with questions about sustainability and sustainable packaging solutions. The sales department receives demands from its clientele for better solutions, the marketing department can hardly sell the products advantageously without satisfying the increased needs of the consumers. Packaging developers have to harmonize the multitude of new packaging solutions with production, and the sustainability or press department has to guide the activities or put them in their true light. Above all, of course, there is the management or top management, which must position the company well under the changed sustainable aspects. The topic of sustainable packaging is very complex, so it is important for companies to gain knowledge about the many aspects. This is the only way to make a long-term assessment of which goals, strategies and measures are best for your individual situation. As a pioneer in sustainable packaging solutions, we have been addressing all aspects of sustainability for many years through a holistic approach. We impart this knowledge to you in in-house workshops with all relevant departments and decision-makers, so that you build up a uniformly high level of knowledge in the shortest possible time. This prevents lengthy discussions and loss of energy of your employees to find out who is right and which solution is the best.
From unhealthy half-knowledge to a person with expertise in one day We often encounter the situation that individual colleagues have already dealt with partial aspects. However, this is often only an excerpt of the complex topic and apparently correct approaches turn out to be too short-sighted or even the wrong way after closer examination. Simply replacing the material is usually the simplest and quickest solution. But it does not provide an answer to other aspects that arise in the entire life cycle of a product. In order to shed light on the effects of each individual life step and to provide a common understanding of the complexity, we look at the following topics within a workshop:
1. Sustainability 3-bar graphic and brief explanation
2. The 17 SDGs and recommendations for appropriate practical application
3. Definition of own sustainability goals
4. Scope of Kyoto / CO2 reduction / balance your carbon footprint
5. Relevant sustainable aspects that matter for brands
6. Consumer reaction to sustainable packaging – the customer's view (study results)
7. Key strategies for sustainable packaging
8. Future trends of sustainable packaging
9. Packaging concepts with added value for differentiation
10. Packaging trends for the future and examples with brief explanation
11. Concepts: Reuse / Refill / Rethink / Unpackaged
12. Plastics / bioplastics
13. Bio-based packaging materials and recyclability (materials and pros & cons)
14. How does the recycling process for plastics work?
15. How does the recycling process work for paper (waste-paper/commercial waste)?
16. Examples of sustainable materials with short explanation paper/ fiber/ metal/ glass/ print
17. Communication to the clientele – what is understandable, what is relevant for purchasing?
18. Which labels can I use?
19. Which legal requirements do I have to consider in my sales countries and what do I have to advertise?
This one-day training usually saves you 80-90% of the time and costs that you and your employees would otherwise have to invest individually at countless events, training sessions and advanced training courses. Within a full-day training we put your participating colleagues on a high, uniform level of knowledge, so that you can then dedicate yourself to your corporate goals, the right strategy and the appropriate measures.
These in-house training courses are often followed by sustainability workshops in which we jointly define or specify your corporate goals, define strategies and measures, or develop solution ideas for more sustainable concepts using the example of individual packages.
Of course, we also offer one-day training courses with chambers of industry and commerce, training centers, associations, or online platforms in which individual employees of your company can participate. Here we impart the same knowledge as in an in-house training. However, some aspects are more general and less specific to your company's individual situation. Furthermore, you should not underestimate the effort and overestimate the ability of your employees to pass on this knowledge to their colleagues. In the end, you will spend more time to multiply the know-how half comprehensively. Therefore, we recommend the participation of individual employees in such training days for the first acquaintance or deepening with new colleagues, less as an internal multiplier in the company.