POS Marketing - To the Point
The design of the point of sale (POS) is particularly important for the purchase decision of potential customers. Many different advertising materials are available for this purpose. PACOON can help you identify and implement the right POS strategy and associated materials.
The staging presented directly at the POS is often decisive for whether buyers decide in favor of a product. After all, the POS is the final impulse generator before a purchase decision is made. Today, the choice of POS advertising media is diverse and ranges from ceiling hangers, displays, stand-up displays, flyers, brochures and leaflets to large-scale posters, roll-ups and trays. Well-coordinated and accompanying POS strategies, such as promotions and voucher campaigns, can increase sales figures in the long term and initiate high impulse purchases. In this way, the POS acts as a perfect holistic system.
We design advertising materials for you that are tailored directly for use at the POS, i.e. in the store, at the counter, on the shelf or at the checkout in the supermarket. Skillfully placed and presented in an eye-catching way, they attract the attention of prospective buyers or customers and thus not only promote sales but also strengthen your brand. After all, around two-thirds of purchasing decisions are made directly at the POS - so it often doesn't matter what's on the shopping list.
The materials of displays, secondary placements and transport packaging and their use are also increasingly coming into focus. After all, this packaging of your brand message, which is usually used on a short-term basis, makes a major contribution to your carbon footprint and your perceived brand image. Therefore, as a pioneer in sustainable packaging, we also strive to make this packaging additionally more environmentally friendly and more cost-effective for the company through new reusable solutions.
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"Trends + Sustainability in Pharmaceutical Packaging"