Why is a brand strategy for your packaging design actually so important, what do you define in it and how do packaging and positioning of your brand interact?
Hardly any decision has such a long-term impact on your company or the success of a product as naming. Because once established, brand names can only be changed with great effort. The criteria for successful name development are therefore extensive.
Every well-known brand has it, its own logo. At PACOON, we know what's important in logo design and what you need to pay attention to. The brand logo is on the highest hierarchical level of a company's appearance. And we are happy to help you successfully develop your own brand logo.
While packaging is also there to protect a product, it is first and foremost an effective ambassador for your brand. So to realize its full potential, it requires a communicatively sophisticated packaging and graphic design. At PACOON, we can help you not only with design development, but also with implementation, focusing - especially important today - on sustainability.
Graphic design is the overarching term for creative design in words and images, which is also used in other design disciplines, such as advertising or POS design. Each field has its own requirements, its own medium and how it works. Therefore, it is important not to choose just any designer for your goals, but professionals. You don't hire craftsmen if you want a beautiful wooden table, but carpenters.
Claiming and slogan
Whether it's a slogan for a temporary campaign or you want to formulate the primary claim for your brand: as an agency, we know what matters and help you find the right words.
The creative graphic design or packaging design is completed by our experienced final artwork. Within the design process, it is one of the most important tasks, as it represents the binding and reproducible template for you as a customer or client. A final artwork includes several steps, which are carried out by us with care.
One of the oldest advertising media of all times is the flyer. However, in order for flyers to be noticed, they have to be visually appealing as well as in terms of content. PACOON can help you with flyer design - so people remember what they hold in their hands and your message is cohesive with your overall appearance.
The design of the point of sale (POS) is particularly important for the purchase decision of potential customers. Many different advertising materials are available for this purpose. PACOON can help you identify and implement the right POS strategy and materials.
What is a brief, why is an agency brief so important for a new design project, and why should you take the time to create a clean and comprehensive brief for your agency?
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"Trends + Sustainability in Pharmaceutical Packaging"