Graphic design is the overarching term for creative design in words and images, which is also used in other design disciplines, such as advertising or POS design. Each field has its own requirements, its own medium and how it works. Therefore, it is important not to choose just any designer for your goals, but professionals. If you want a beautiful wooden table, you don't just hire any craftsmen, but carpenters.
As experts in packaging design for decades, we at PACOON have specialized in packaging and have designed several thousand successful packages and brands in over three decades. We distinguish again between packaging design in the form of graphic design and structural packaging, which includes the development of a package itself: Material selection, shaping or the consideration of sustainability aspects such as Circular Economy. For more information on our expertise as a pioneer in sustainable packaging, see here.
For some customers, however, we also develop the business stationery or POS material, and occasionally also the website. Because it is important that the appearance of your company or brand at the POS is of one piece. For companies that do not have budgets worth millions, the packaging is the most important communication tool of all, which must have an impact in thousands of outlets every day and shape the image of the company. That is why it is important, after a relaunch of a significant brand in your product range, to also question whether the company's appearance is homogeneous. We help you to maintain the holistic appearance.