The creative graphic design or package design is completed by our experienced artwork. Within the design process, it is one of the most important tasks, as it represents the binding and reproducible template for you as a customer or client. An artwork includes several steps, which are carried out by us with care.
Once the design of a package has been finalized, it is checked by our artwork department and prepared as an error-free file for printing. This includes transferring the design to a printing die-cutter, which defines exactly how the design will later sit on the package. We take into account both technical and formal specifications for the packaging. For example, the three-dimensional shape, fill heights, transparent viewing areas, number of colors and special colors, as well as the materiality and printing process. At the same time, we check the correctness of the design previously created in the design department down to the last detail and make any necessary readjustments so that it is fully effective in a clean and balanced form.
To ensure an accurate result, image processing, image quality and the exact alignment of all elements are checked, CMYK and spot colors are applied and checked in color separation, folds and cut-outs, white backgrounds and finishes, such as matt varnish, are set up in the file and marked in a way that is traceable for the print shop. In this way, the final artwork prevents printing errors or color deviations that would be serious in the case of often very long print runs. Another task of the artwork is the technical preparation of the package for smooth use in retail. This involves taking into account compliance with the technical specifications for font sizes and cuts, seals, barcodes and EANs, as well as checking that all the mandatory information required by food regulations is included.
Partly also in the artwork, the consistent adaptation of a (corporate) design to different products and ranks as well as to packages for export with the combination of different languages takes place. Graphic design and artwork are not always strictly separate areas, but complement and support each other. Some tasks, such as the creation of digital pack shots, happen hand in hand with packaging design. This overlapping exchange ensures our excellent results and the high satisfaction of our customers.