Welcome to Pacontent! Our strategic alliance between the packaging experts at PACOON and the content marketing agency AustriaContent, which specialises in B2B markets, offers you a new opportunity to increase your reach and strengthen customer loyalty.
LinkedIn, Blog, Website
Nice to have you here. Perhaps you heard about us through our newsletter. Or through our sustainability blog. Or through our activities on LinkedIn.
Everything you read in the blog, on LinkedIn or in our newsletter is part of our content marketing strategy. And it works: we have almost tripled the number of our followers on LinkedIn within a year. Our newsletter "PACOON Post" has an open rate of almost 40% – twice as high as comparable industry newsletters.
Why sustainability communication?
The commitment to sustainability that consumer brands have long since integrated into their corporate DNA is being transferred to the supply chain – and is putting B2B companies under pressure: nowhere are stable customer relationships more important than in B2B markets. But this is precisely where it is often lacking: according to a Gallup study, only 29% of B2B companies' customers feel well connected to them. Sustainability and its strategic communication can strengthen the bonds between B2B providers and their customers.
Why Pacontent?
Our unique synergy combines PACOON's expertise in packaging solutions with AustriaContent's content expertise to create customised content that inspires your target group and inspires them to take action.
Our services
Content strategy: Content marketing is more than just the production of content. For it to really perform, you need to analyse the information behaviour of your target groups, create an authentic content mission statement, find a thematic sweet spot, build an effective thematic architecture and much more. We build these foundations for you.
Content production
Content marketing is more than just text. But without text, content marketing is nothing. We look for the right content formats for your key messages, from blog articles, to newsletters, infographics, videos, white papers, research and produce target group-specific content for your social media channels that will bring you closer to your communication goals.
Content consulting
We provide you with the tools you need to merge content, packaging and sustainability into a successful formula. With workshops or individual consulting.
You can find more information at Pacontent and Austria Content
Get in touch with us for your sustainable content management!