We have been nominated for the German Brand Award 2020 in the "Excellent Brands" competition category for the relaunch of the EGGER BIER portfolio. As the marketing prize with the widest reach, it is an award for successful brand management in Germany and thus ranks first in direct competition nationally and second internationally. Only the best are awarded prizes here every year. The award focuses on the development, structure and evolution of a brand, particularly in terms of brand impact, degree of innovation, homogeneity of the brand result and differentiation from competitors. Sustainability and economic success are also among the criteria assessed. An international jury of experts, made up of representatives from business and science, is appointed by the German Design Council to decide on the award.
Our individual, creative and professional approach to the portfolio relaunch of the EGGER brand shows that the consistent creation of a strong brand bracket to bundle the brand portfolio leads to success.
Thus, pacoon Hamburg GmbH belongs to the outstanding brand makers in Germany and shows that design as a decisive success factor for companies means more than just good looks. Thus, we take the nomination for the German Brand Award as an opportunity to constantly reflect ourselves in order to achieve even better.
Pacoon Hamburg GmbH was founded on 1.1.2018 and is managed by Daniela Schuch and Elke Pietzsch. They look back on many years together in creative branding and packaging design. With this expertise of more than 20 years, unique brand strategies and design ideas have been created. Successful branding work has been done for many well-known clients.
The German Design Council is one of the world's leading competence centers for communication and knowledge transfer in the field of design, innovation and brand. Its founders currently include more than 300 companies. The German Design Council was founded in 1953 on the initiative of the German Bundestag to strengthen the design competence of German industry. With the German Brand Award, the foundation presents a unique award for outstanding brand management.
Click here for the EGGER Beer Case: https://www.pacoon.de/egger-relaunch