OmniVision – Hylo-Vision® Relaunch

Pleasant effect for the eye

Omnivision Hylo Vision Pharma Eye Drops Relaunch Graphic Design Packaging Design Logo Design Line Extension Branding Strategy

In order to establish the already well-known Hylo-Vision® brand even more strongly in pharmacies, an attention-grabbing packaging design was developed in the course of the relaunch. Key elements of the design are the concise brand logo and the central drop, which can be found uniformly on all packaging.

The color scheme and other design elements are intended to strengthen confidence in the product and symbolize its pleasant beneficial effects and ease of use.