Protina Pharmazeutische GmbH – Magnesium Diasporal®.

Rejuvenation among "Best Agers"

Protina Pharma Diasporal Magnesium Relaunch Graphic design Packaging design Logo design Branding strategy Line Extension Corporate Desgin

In 2010, Protina Pharmazeutische GmbH commissioned us to relaunch the packaging of the complete range of Magnesium-Diasporal® - consisting of pharmaceuticals and dietary supplements for pharmacies. The products, which had remained unchanged for several years, had been supplemented by new offerings and the packaging design was thus outdated and no longer harmonious. The goal was to give the range a more contemporary design without alienating or losing the older regular users (60+) and to subordinate new products to the range.

The more emotional brand umbrella made it possible to rejuvenate the brand, which also ensures a high level of recognition for regular users. The additionally integrated brand anchor of the Express Bullet also supports rapid effectiveness and a strengthening of the ingestion images helps users to quickly grasp the most important information about the respective product. The connected market research and the success after the relaunch have confirmed the very high acceptance of the relaunch.

Simultaneously with the relaunch of the Diasporal® product range, Protina Pharmazeutische GmbH commissioned us to give the company's logo and comprehensive business stationery a new look. The objective was to professionalize the appearance and to interpret the innovative pharmaceutical claim in a contemporary way. A revision of the website completed the project.