Harry – Launch of an innovation:
vegan pancakes for the toaster
For Veganuary Harry launches an innovation and opens up a new product category in the growing vegan market:
Vegan pancakes for toasting.
The products come without eggs, without milk and without a pan. Perfect, then, for anyone looking for purely plant-based foods. Simply enjoy pure or toasted and add toppings as desired. So fast & so delicious.
The design of the vegan Harry Pancakes is as young and creative as the target group.
Whether in the vegan environment or on the bread shelf - the striking color contrasts of the pancakes give power and guarantee attention at the POS. In combination with the Instagram-inspired photo approach and the strong subbranding, a fresh and inspirational look is created that sets new & innovative accents in the Harry portfolio.