Harry – Launch SAMMY'S Toast

Butter toast and wholemeal toast

Harry Sammys Toast Varieties Launch Graphic Design Branding Strategy Packaging Design Line Extension

SAMMY'S Sandwich by Harry gains a SAMMY'S Toast range with initially two products: Butter Toast and Whole Grain Toast.

The look: total shelf power in intense colors with an unmissable SAMMY'S brand logo as the most important design element. A new toast brand that makes fun and makes you want fresh, crunchy toast every day.

The target group: of course all SAMMY'S users and all toast lovers.