Harry – Relaunch SAMMY'S Super Sandwich

With SAMMY'S Sandwich, Harry has been shaping an entire category for almost 20 years. The relaunch now puts the strong subbrand in a more visual spotlight and focuses on the essentials: SAMMY'S Super Sandwich by Harry.

The uncluttered and striking design clearly focuses on Sammy and the Harry logo. The modern look for illustration and typography creates a contemporary design with high recognizability and a clear structure. Adapted to a young target group into their 40s, the skater boy Sammy was further developed in an evolutionary step - fresh look incl. new outfit and radiant attitude and reduced USA elements in the background. Welcome to 2021, Sammy!