Houdek – Relaunch K'S Snack
The Houdek Snack in a new outfit
Houdek has become the official sponsor of the ice hockey club "Red Bull Munich". With this, the marketing team of the family-owned company from Starnberg succeeded in a new move and shows that attention can be generated even with a small budget. PACOON designed the appropriate brand identity for the "K's" snack family. The product range was even extended by "K'S Xtra Long" and "K'S Meatballs". The new apperance of the packaging is "young - sporty - attention-grabbing". At the same time, the roots of the Bavarian origin are not forgotten.
Subtly, the Bavarian rhombus remains as a cool implementation in black and white and stands for tradition and origin. Naturally, it is interpreted in a modern way in line with the product concept. Clear, bright color coding helps to quickly decide which is the right variety for the clientele. Time always plays a role, even if the products should be enjoyed. After all, they stand out surprisingly positive from the big mainstream competitors.
