Barre – Relaunch Pilsner

The classic from Barre with a new design appearance

Barre Pilsner beer relaunch graphic design branding strategy packaging design logo design line extension

Beer needs a home, and for Barre beer this is found in Barre Land. Thus, the private brewery Barre today looks back on more than 175 years of success in the sixth generation, whose philosophy is regionality, passion, tradition and quality. The beer is brewed for the people of Barre-Land, who are united by their straightforwardness, down-to-earthness and reliability.

The classic and brand center of the private brewery located at the foot of the Wiehengebirge in Lübbecke is the Barre Pilsener. The Pilsner with its own character has been given a design update. The gentle relaunch of the label took place in harmony with the green and white color scheme with golden accents and the familiar brand world. The company slogan "Privatbrauer aus Leidenschaft" (Private Brewer with Passion) now appears for the first time on the labels of Barre Pilsener. The emotional character of the brand identity was underlined by the new interpretation of the label's components, the brand was upgraded and modernized especially by the vertically set Barre lettering with the family crest integrated as a watermark.

The Barre Pilsener six-pack received a clearly visible relaunch. The new design appearance puts the focus on the Barre brand and shows a high-quality and striking design language: a six-pack for a self-confident strong classic, the Barre Pilsener.