Leibinger – Launch Helles

Experience tradition with the Ravensburg home brewery!

Leibinger Helles Bier launch graphic design branding strategy packaging design logo design line extension

The Heimatbrauerei Leibinger from Ravensburg was founded by Max Leibinger I and has been run as a successful family business ever since. With the launch of "Helles vom Bierbuckel," the brewery is expanding its range to include a popular trend product. The new product is aimed in particular at the tastes of young consumers and at the same time appeals to loyal customers who appreciate the traditional beers of the Leibinger Brewery.

The name created especially for the innovation supports the design concept with a clear reference to the brewery's location. The reduced color design on matt uncoated paper lends naturalness and warmth. It underscores the craft character of the beer and the Leibinger family's ties to their homeland.

A complete success with consumers from day one of the launch. International design blogs are also enthusiastic about the new look: The Dieline and Packaging of the World.