Weihenstephaner – Launch Festbier

The Bavarian State Brewery Weihenstephan was founded almost 1000 years ago in 1040, making it the oldest brewery in the world. It is located in Freising on Weihenstephaner Berg and is surrounded by the comparatively young Weihenstephan Science Center of the Technical University of Munich. Modern science meets tradition, giving the brewery an incomparable identity - beers of the highest possible quality are brewed.

After the export flagship for the USA , the "Hefeweissbier" and the "Helle" were developed by PACOON in 2020, Weihenstephaner complements the export beers for the Oktoberfest season in the USA with the new variety "Festbier".The "Festbier" theme is visualized by illustrations of typical Oktoberfest elements and additionally supported by the classic Bavarian diamond pattern as a central element. Thus, the "Festbier" clearly communicates its special character alongside the existing export varieties through the new design elements. The packaging design for the famous German Weihenstephaner Festbier in the newly conceived look for the USA fits into the existing Weihenstephaner range with clear product and brand recognition. We are sure Americans will love the quaffable Weihenstephaner Festbier and be delighted by its traditional-charming appearance.