Bergische Braukunst – Relaunch
Landbier, Sportsfreund, Radler and Radler non-alcoholic
For the independent family business Erzquell Brauerei Bielstein, both the brand management and the design of the 4 beer specialties with a special taste experience were revised under the product family umbrella brand "Bergische Braukunst".
The recognition of the individual products is guaranteed by the learned colorfulness, a certain naivety and the accompanying touchability. The unified look and feel is crafty, traditional, regional and fresh, providing a strong focus for the regional range.
The retro-look, cheerful illustrations brought back in time and the uncluttered label structure support the new appearance in the market. Despite the high-quality, brand-like design, the likeable brand remains absolutely authentic and touchable - just like its loyal clientele.