Schweiger Beer – Soft Relaunch

Tradition meets Craft

Schweiger beer soft relaunch graphic design branding strategy packaging design

At Schweiger, tradition means quality, seasoned with courage.

In 1934, the history of the private brewery Schweiger began with the purchase of a brew pan by Ludwig Schweiger. As one of the last breweries, the family-owned Schweiger Brewery operates its own malt house. When this was opened in 1963, other breweries began to close their own malt houses. What the young Ludwig Schweiger founded back then would probably be called a craft beer brewery today. Thus, the Schweiger private brewery has always gone its own way. And the current owners of the company, now in the third and fourth generations, Erich, Ludwig and Siegfried Schweiger, want to continue to follow this path.

The range of classic Schweiger beers includes 13 products. The current step saw the relaunch of the core range and its strengthening of the segments of classic beers and naturally cloudy summer mixed beer beverages. The combination of traditional and "crafty" elements now give the beers of Privatbrauerei Schweiger a contemporary, fresh, high-quality look and guarantee recognition among the loyal clientele. The natural feel of the paper with finishes in gold underline the new, qualitative design concept. Initial sales results show the positive response of Schweiger beer drinkers to the new brand identity.

The entire range of Schweiger private brewery with 20 SKUs will have a fresh look after the soft relaunch in 2021. In the course of converting all bottom-fermented beers to the 0.5 L Euro bottle, the logo and label design have been gently revised, and the lone stander "Bayrisch Hell 1516" now also clearly presents itself as part of the Schweiger family with a large logo and joins the varied product range.