Bärenjäger – Relaunch Honey & Bourbon

The Bärenjäger family of Schwarze und Schlichte is distinguished by its two main players, Honey Liqueur and Honey & Bourbon. With over 350 years of tradition and experience in the art of distilling, both liqueur specialties are made in Germany and exported to America. It combines the best quality and the highest concentration of natural honey.

The idea: to merge both brands into one family while emphasizing their independence. Previously bottled in two different bottles, adapting the bottle shape of Honey Liqueur to Honey & Bourbon was the first step towards a unified look. In order to further strengthen the family feeling, it was our task to create a design appearance for the Honey & Bourbon that focuses on the independence and typicality of the product and, on the other hand, emphasizes its affiliation with the Honey Liqueur.

The new dark label with its fine typography and golden accents communicates what is special about this specialty liqueur: the strong aroma of the bourbon and the sweet-golden note of the honey. "Bear-strong" design exploration!