Bihophar – relaunch organic honey Fairtrade

Striking, crafty and fairtrade

Bihophar Organic Honey Relaunch Graphic Design Branding Strategy Packaging Design Logo Design Line Extension

Bihophar is a well-known honey brand of the owner-managed family business Fürsten-Reform Dr. med. Plümer GmbH & Co. KG. The Bihophar Fairtrade Organic Honeys combine organic and Fairtrade in one jar with aromatic honey from selected mountain regions of Latin America.

The Fairtrade Organic Honeys have been significantly revised in a label relaunch. The two main messages "Organic" and "Fairtrade" are now clearly the focus of the design. The new look of the Fairtrade range takes up current trends for craftsmanship and patterns: a natural base thus meets decisive color codes with associative patterns that indicate the region of origin in Latin America. The natural color scheme and striking typography lend the range authenticity and down-to-earthness.