Houdek – major brand relaunch

In 2022, we were able to conceptualize, design and support the print development for the relaunch of the entire product range for the third time.

The core element of the relaunch and the associated product story are the modernized green diamonds in conjunction with a new element, the cord. The cord stands for quality craftsmanship and the great tradition of the company.

This also made it possible to develop a key visual that conveys the company's values both on the packaging and in further communication.

We are pleased about the successful further development which sets new impulses without losing the familiar.