Houdek – major brand relaunch

The original Kabanos with a new key visual

Houdek is with the KABANOS, market leader in the segment of hot smoked salami specialties. The range includes more than 60 SKUs and is originally produced in Bavaria.

In 2022, we were able to conceptualize, design and support the print development for the relaunch of the entire product range for the third time.

The core element of the relaunch and the associated product story are the modernized green diamonds in conjunction with a new element, the cord. The cord stands for quality craftsmanship and the great tradition of the company.

This also made it possible to develop a key visual that conveys the company's values both on the packaging and in further communication.

We are pleased about the successful further development which sets new impulses without losing the familiar.