Löwensenf – Launch Mustard+ Tube

The trend tubes with a plus

Germany's best-known mustard brand was expanded to include a trendy tube range for the 2021 barbecue season: Löwensenf with turmeric or coriander.

The objective was to appeal to a young target group with trendy product recipes and designs. The design of the new range "Mustard+" tube inspires with a prominent lion logo, striking ingredient visuals in a uniquely matte black-orange/green-beige-gold color concept. The Trendtube's matte finish promises a pleasant feel and provides a premium look.

The new and modern look strikes the right balance between clear differentiation from the standard range and competitors in the market, as well as clear brand affiliation with the original product and the Löwensenf brand staple.

Modern design concept for a brand with a long tradition.

Paper instead of plastic

A traditionally successful product shines in new splendour.

The Kabanos variety for the whole family

The way to your favourite variety – orientation made easy.

Launches, relaunches, brand guardianship worldwide

The children's snack range 3+ is expanded

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Florette – Launch Sweet Family Salad

The original in organic quality

Brand extension with a Special Edition

New vegan spreads and rasp

The premium subbrand Oldenburger Deluxe grows

The classic brand with a new umbrella brand strategy and design

The original Kabanos with a new key visual

vegan pancakes for the toaster

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Pasta from Bavaria

Multi-line strategy for the international market

MILRAM launches vegetable offensive

Porridge in the refrigerated shelf - a delight warm or cold

Vegan fresh products and meat substitutes consisting of powder to mix at home

Regional pasta, sustainably packaged

The "Gold from the East" in the practical tube with the iconographic look

Snack fun for the little ones with "Obsties" and "Gemüsies"

Daily freshness, from Harry freshly packed

Baby milk range in a new look with feel-good character

Pure appetite appeal for the mustard specialties and spreads

The Harry "ready to bake" family gets a new member and a new look

Design Touch Up for Harry's Toast Total Range

The trend tubes with a plus

Crafty and rustic

Bread tastes like homeland and home!

From Germany to the Wide World

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The food trend as a hybrid meatball

Kefir drink with 6 revised varieties in design

Health should be fun!

A specialty range sustainably packaged

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Original Swiss and rustic

Swiss Porridge - Inspired by the world, created at home

Striking, crafty and fairtrade

The Houdek Snack in a new outfit

The new Bihophar organic look

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The maximum of Allgäu in one cheese

Times are changing. The real thing remains.

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Natural, handmade and microplastic-free sea salt

Muesli & Porridge combined in one cup

Launch of the "Variety of the Year"

A sandwich with high protein content

A long bread tradition repackaged

Welcome to 2021, Sammy!

SAMMY'S Sandwich now also in organic

Butter toast and wholemeal toast

A bread without flour, wheat and yeast

Fresh, new dairy products

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