Zwettler – Launch creative beers

Beer specialties with a confident look

Zwettler Creativ Biere Launch Graphic Design Naming Branding Strategy Packaging Design Logo Design Line Extension

Founded in 1708, Privatbrauerei Zwettl Karl Schwarz GmbH has been managed by the Karl Schwarz family for five generations. Today, the company in Zwettl in Lower Austria's Waldviertel region is one of the leading breweries in the region and one of the most successful private breweries in Austria.

In addition to the regular range of Zwettl beers, the brewery offers a large number of special beers with limited maturities on the market. A new look was developed for these regularly redeveloped specialties with a special recipe of Zwettler Creative Beers. This shows a newly created, self-confident Zwettler umbrella brand "Zwettler Creativ". A newly created overarching design climate clearly bundles all specialty beers under the umbrella brand "Zwettler Creativ" - it is the coherent platform for all new products in the coming years - and ensures their recognition.

Weihenstephaner – Launch Festbier

The USA Export Beer 2022 - Oktoberfest "Festbier" .

Darguner – relaunch beer and beer mixed drinks

The art of brewing from the heart of Mecklenburg-Vorpommern

Schweiger Beer – Soft Relaunch

Tradition meets Craft

Bergische Braukunst – Relaunch

Landbier, Sportsfreund, Radler and Radler non-alcoholic

Weitra Bräu and Hadmar – Relaunch

Two originals from Weitra Bräu´s beer factory

Leibinger – Launch Helles

Experience tradition with the Ravensburg home brewery!

Zwettler – Relaunch Saphir

A beer relaunch for discerning connoisseurs

Barre – Relaunch Pilsner

The classic from Barre with a new design appearance

Zwettler – Launch creative beers

Beer specialties with a confident look

Bärenjäger – Relaunch Honey & Bourbon

Husky Design for a Powerful Honey & Bourbon Indulgence

Hadmar and Weitra Bräu

Two originals of the beer factory Weitra Bräu

Hartl's Jagertee – Relaunch

In the traditional powerful alpine flair

Friedrichs Gin Liqueur – Launch

An innovation in the trend segment gin

Shatler's Cocktails – Relaunch

Ready-to-serve cocktails on trend

Egger – Relaunch beer portfolio

Bold, authentic, high quality

Leibinger – Relaunch Portfolio

Core Range, "Bierbuckel" and "Seeweisse"

Weitra Bräu – Launch "Das Helle" and "Das Schwarze"

A new gastronomy offer in a trendy bottle

Weihenstephan – Launch Weihenstephaner Helles

A young beer from the oldest brewery in the world - tradition meets modern trend.

Wollbrink – Relaunch Portfolio

Design relaunch and shape launch for the classic liqueur