MILRAM – Launch Buttermilk Drink
Launch of the "Variety of the Year"
At MILRAM Buttermilk Drink, the concept of the "Variety of the Year" has been established for years. For the 2021 launch, the trendy ice tea variety has been developed as a special edition - with it, MILRAM is ensuring new taste trends on the buttermilk shelf.
Lemon and apple, with a pleasantly tart green tea flavor, provide a Nordic refreshment that can only be topped by a dip in cold water. With the two new varieties in a modern look, MILRAM is thus providing a new impetus to the range and visibly setting itself apart from the classic buttermilk ranges.
With a high proportion of white stylized for the buttermilk, fruit illustrations for the taste, and a modern iced tea concept, the product is given a strong Nordic refreshment character.
