Harry – Relaunch total range rolls + launch products for ready baking
The Harry "ready to bake" family gets a new member and a new look
Harry is proud of its own baked goods and they show it - the new design of the rolls "for ready baking" also follows this motto. The overall range with now 10 SKUs will get a modernized look from April 2022 in the course of the soft relaunch. At the same time, this design relaunch is the perfect time for the launch of 4 new products.
The salient features of the individual bun types (e.g. crispy crust) are directly visible on the original product thanks to the large transparent areas, and the Shooting Material on Pack also ensures the greatest possible product visibility at the POS. The sustainable and recyclable bun foil of the 7 of 10 SKUs provides a great base for the design and follows the flow of time. For each variety, the frieze features exactly as many rolls as are contained in the pack, creating the impression of a bag of rolls just purchased from the baker you trust (exception: pack of 4).
The reinterpretation and modernization of the color coding, as well as the more open and casual design of the roll frieze in the defined all-round concept, are the focus of the new design. The strong colors, that vary with each bun type, not only ensure quicker orientation at the POS, but also provide a promotional area for the respective USP of the rolls. The reduced, clear typography supports the modern look and focuses on the essentials - the combination of product visibility and the corresponding variety designation.
In keeping with Harry, the design remains clearly structured, striking and to the point without any further decorative elements - to guarantee recognition. Likewise, the new, brand-defining logo and the embedding of the Nutri-Score in the design ensure uniformity and belonging within the Harry shelf.
