PureGreen – Corporate Identity
Pure Sustainability. Pure Quality.
PureGreen is a leading supplier of To-Go containers based on alternative materials with natural-based coatings. Their aspiration is to meet both customer demands for high quality and natural raw materials. PureGreen meets this demand with a broad product portfolio by directly controlling the entire product development including production.
The challenge was to visually reflect this positioning in a corporate design including a website. The result is a modern brand world with a clear, reduced appearance. The interplay of the word-image mark with the signet in the form of a "P" consisting of clear leaf shapes, the typomix as well as an unusual color spectrum consisting of the strong green, salmon and beige convey the values of the company.
We implemented the design on various media from business stationery, advertising material, trade fair equipment, to website and mug design.